What we do
We create clarity of purpose, empowering organisations to secure sustainable success through combining business behaviours with authentic social purpose credentials.
L’OccitaneCampaigns / Ethics / Positioning / Strategy View Project
Virgin AtlanticCommunication / Ethics / Strategy View Project
Industrial CadetsCampaigns / Communication / Strategy View Project
AkzoNobelCampaigns / Communication / Strategy View Project
Positioning / Strategy
OSTCEthics / Positioning / Strategy View Project
Jubilee HourCampaigns / Communication / Positioning / Strategy View Project
INTBAUCampaigns / Communication / Strategy View Project
Creating ValueCampaigns / Communication / Ethics / Positioning / Strategy View Project
Our ServicesCampaigns / Communication / Ethics / Positioning / Strategy View Project
Other ProjectsCampaigns / Communication / Ethics / Positioning / Strategy View Project
Our ExperienceCampaigns / Communication / Ethics / Positioning / Strategy View Project
We create purpose driven communication ideas around authentic values. These are then brought to life through our creativity, quality of design and the unleashing of campaigning zeal.
We help instill in CEOs & organisations a clear sense of purpose in order to shape their position within the marketplace, by creating authentic perspectives based on ethics, sustainability and responsible behaviours.
We support new purposeful insights to shape strategies covering CSR, sustainability, project & product developments, employee engagement and innovation to achieve business and personal objectives.
We assist individuals and organisations in developing authentic ethical credentials, internal alignment and cohesive policies that are relevant and tailored to the specific business need.
Meet The Team
A renowned purpose driven leader who has advised and worked with over half the FTSE 100, HNW individuals, governments and communities to create lasting impactful initiatives.
Michelle BrassellManaging Director
Over a decade of leading purpose driven corporate and community-based projects across Europe. Designer of a range of specialised, global CSR solutions.
Global brand advisor for governments, corporates and charities, putting purpose at the centre of his disruptive and challenging engagements.
Communication & partnership engagement expert, with extensive expertise including ethical sourcing and fully licensed retail brands.
Charlotte TurnerResearch Director
Former Ipsos MORI director and research head at BITC. Associate of Centre for Corporate Responsibility at Cranfield School of Management.
Peter WiddupCreative Director
30 years in creative agencies delivering solutions for many key clients. A catalyst for engaging ideas who can bring anything to life with a stroke of a pen.
Sustainability expert across industry, events and charitable campaigns. Our in house expert on water, carbon and other consumables.
We also benefit from a wider set of associates with expertise in creating purpose led project solutions across all sectors.
We will win and retain clients through trusted and valued relationships. We will also aim to be a customer and partner of choice to our suppliers and other stakeholders in all our commercial and charitable dealings.
We are focused on creating a long-term, winning team by growing talent and supporting hard working individuals to apply their skills and enthusiasm accross a broad spectrum of opportunities.
We believe we have an obligation to be good citizens and through supporting community and social impact initiatives we aim to build sustainable communities alongside our business.
We believe that businesses have an obligation to minimise negative impact on the planet and positively affect local environments. We will work to achieve what we can within the scale of our low impact business.